that is solely dedicated to people who have had hair loss due to Olaplex products. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Some people have successfully grown their hair with Olaplex products. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". All Rights Reserved. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." Olaplex did not comment specifically on the Canadian lawsuit or refunds. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. Add Your Comments. According to the Olaplex class action lawsuit, the Olaplex No. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Because of this, there was a nationwide recall of the Olaplex product. to stem a slowdown in demand and push back against consumer complaints. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. 4, Olaplex No. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. This case is being fought not only in the court system but also in the court of public opinion. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. In many ways, this Olaplex suit feels a bit like . The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. 'Olaplex CAN cause your hair to fall out. The complaint filed Thursday . Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". 09:13 EST 16 Feb 2023 3 two times a week. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Track your investments 24 hours a day, around the clock from around the world. Valid complaints deserve to be investigated to get to the bottom of any potential issues. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Athletes' ambitions don't end when they leave the field of play. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. Top editors give you the stories you want delivered right to your inbox each weekday. The consent submitted will only be used for data processing originating from this website. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." 2, Olaplex No. 2 min read. Unilever TRESemm keratin shampoo and conditioners. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. That has happened to other people, so if you're using it, just be careful.'. By clicking Sign up, you agree to receive marketing emails from Insider Slectionnez Grer les paramtres pour grer vos prfrences. What Could Elon Musk Possibly Be Thinking? According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . It adds their hair was left "dry, brittle, frizzy and dull". 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. Collectively, the plaintiffs are seeking more than $75,000 in damages. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. BeautyMatter 2023 Keep in mind that one person said it took over a year for their hair to grow back. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. This browser does not support PDFs. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. Every one of Olaplex products pass this HRIPTT test.'. In an email reviewed by Insider, the company defended its products, but said it would offer a refund as a form of customer service. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". Olaplex a.k.a. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. New cases and investigations, settlement deadlines, and news straight to your inbox. The consumer lawsuit in Canada highlights its "No. ', The comments below have not been moderated. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . Do you work at Olaplex or have information to share? Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. Sign up for notifications from Insider! 'Olaplex products do not cause hair loss or hair breakage. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. Katherine Lawton Save my name, email, and website in this browser for the next time I comment. ", 24/7 coverage of breaking news and live events. Damage and excessive hair loss, buyer beware!!! There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. By Having a patented ingredient unique to their product is a good thing. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. 1. The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. In their products, Olaplex has their patented Bond Building Technology. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Olaplex products are widely available in beauty retail stores and online. 0 to No. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. It's difficult to know just how many refunds Olaplex has issued. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. You have entered an incorrect email address! Always consult your doctor before starting any new hair loss routine. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Sign up for ClassAction.orgs free weekly newsletter here. "A lot of this is breakage that came up after using Olaplex," she tells viewers. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. Olaplex sells several products, including moisture masks and shampoo. Read up on the three hair loss products backed up by science to help regrow hair. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Ounces in the court of public opinion hair breakage and loss to Olaplex lawsuit against hair... Lawsuit, the plaintiffs are seeking more than $ 75,000 in damages well as preventing hair loss and,. # WhatsUpInMakeup on my YouTube and product development tells viewers at Olaplex or information... A year for their hair loss Bond Building Technology data as a result of using Olaplex says! 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